With 25 songs on 'Scorpion,' Drake has doubled down on the release strategy that enabled his poorly reviewed 2016 album 'Views' to nevertheless break virtually every streaming record at the time: an extra-long tracklist that includes all of his successful recent singles. Review:: Drake's double album 'Scorpion' is peak Drake - overlong and self-obsessed, yet still fun Drake's music hasn't been groundbreaking for a while, but what is groundbreaking about the release of 'Scorpion' is the cynicism of the rapper's formula, in which artists sacrifice quality for streamability and streaming services adopt editorial slants to benefit the highest bidders. Similarly, middling critical reviews of 'Scorpion' - with the common complaint that it 25-song tracklist was bloated and overlong - clearly didn't slow down the album's snowballing streaming numbers.

The album's success steamrolled the criticisms of Spotify that emerged after Friday's all-Drake takeover, with some users seeing it as an editorial overstep, comparable to U2’s infamous album-release debacle in 2014 in which Apple placed a copy of the band’s “Songs of Innocence” release in users’ iTunes libraries without warning or permission. Despite the fact that 'Scorpion' actually had a lower first-week equivalent sales total than his last full album, 2016's “Views' ( 1.04 million for 'Views' compared to 732,000 for 'Scorpion'), Drake's new album broke global first-week streaming records, becoming the fastest-ever album to reach one billion streams worldwide. Spotify's Drake-wallpapering job - the streaming service's first-ever artist takeover - foreshadowed a record-breaking streaming week for the rapper. “ Grime Shutdown,” “ Fresh Gospel,” “ Indie Party,” “ Ambient Chill,” “ Bachata” and, hilariously, “ Best of British,” all categories that could be only tangentially tied to the artist, suddenly became Drake playlists, as part of a massive ad campaign for the rapper’s new album, 'Scorpion.' As part of the streaming service’s first-ever total artist takeover, visitors to the Browse homepage were greeted with a massive grid of Drake faces, on the cover of nearly every one of the page’s playlists. Watch Video: Drake confirms he has a son in new songĪ funny thing happened to Spotify late last month.

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